Spark
Dec. 2, 2011
Vision
Engaging consumers of digital media to gain empathy for them. Uncovering useful insights by seeking to understand their perspectives toward, behaviors around, and underlying needs relating to social interaction and digital media. Developing a framework that reveals barriers and opportunities in this space and articulating a clear, meaningful point-of-view. Creating prototypes of solutions to spur conversations with users
Technical Details
Design process - empathize, define, ideate, prototype, test and repeat